My Clients
Web Design, Branding & Graphic Design for Thoughtful MindsThis collection highlights recent work in web design, branding, and graphic design for small businesses and creatives across Victoria, BC and Vancouver Island. Each project begins with strategy and ends with thoughtful execution — blending visual identity, user experience, and clear messaging to support real growth.
Face Bar by Nude
Since 2020, I’ve partnered with Face Bar by Nude (also known as Nude Laser + Wax Bar), a women-led day spa based in downtown Victoria, BC, to support and grow their digital presence.
My role goes beyond a one-time website build. I work as an ongoing creative and digital partner, providing website design and management, SEO optimization, branding support, social media strategy, targeted advertising, professional in-house photography, and content creation.
Together, we’ve built a cohesive online presence that reflects the spa’s premium, personalized services while remaining approachable and locally relevant. Every design and strategy decision is intentional—focused on improving visibility in local search, supporting new service launches, driving bookings, and strengthening brand trust.
A Thoughtful, Strategy-Led Approach to Design
Every project begins with understanding — not just what your business looks like, but how it works, who it serves, and where it’s headed. I believe strong graphic design, branding, and web design are built on clarity, intention, and strategy.
I start each collaboration with a focused discovery process, including an in-depth questionnaire and conversation designed to uncover your brand’s identity, goals, audience, and competitive landscape. From there, I translate those insights into a clear visual direction — considering layout, typography, colour, messaging, and overall user experience.
Whether I’m designing a custom website, a brand identity, or creative marketing assets, my goal is always the same: to create work that feels cohesive, purposeful, and built to last. The result is design that not only looks beautiful, but supports growth, builds trust, and helps your business stand out — locally in Victoria and across Vancouver Island, and beyond.
Rebellion Barber
Founded in 2018 by Michael Bodie, Rebellion Barbershop is a staple in Victoria’s grooming scene, known for its raw energy and modern take on classic barbering. With locations in Victoria and Saanichton, the brand is built on craft, individuality, and community.
I worked closely with Michael to evolve Rebellion’s brand while preserving its edge and authenticity. This included refining and expanding the original logo with new panther head variations, capturing fresh photography at the original Pandora location, and developing a bold, contemporary visual system that feels modern, unisex, and instantly recognizable.
The updated brand direction moves away from traditional dark barbershop aesthetics, positioning Rebellion for continued growth and expansion across Victoria and beyond.
Regalis AI, Inc.
Regalis AI is a technology startup specializing in advanced AI solutions for complex, enterprise-level challenges that go beyond traditional models.
As their branding and digital development partner, I worked closely with the team to establish a clear, credible brand identity and a polished online presence designed to speak directly to enterprise clients. To meet immediate launch needs, I designed and developed a professional landing page that communicates trust, clarity, and technical expertise, while laying the foundation for a larger, scalable website.
My work with Regalis AI includes brand direction, website design and development, and digital positioning—helping translate highly technical offerings into a user-friendly, visually compelling experience that positions the company as a trusted partner in the AI space.
Angsty Axel
Angsty Axel is a Victoria, BC–based queer, alternative lifestyle brand and online boutique showcasing the multidisciplinary work of artist Axel—spanning ceramics, apparel, illustration, and burlesque performance art. I partnered with Axel on a full brand refresh and digital overhaul to better reflect the bold, expressive nature of the brand.
My work included leading a comprehensive rebrand, designing a new logo, creating custom vector illustrations, and redesigning their e-commerce website to improve usability, visual cohesion, and conversion. I also produced digital and print graphics to support product launches, markets, and ongoing promotion—ensuring the brand felt cohesive across every touchpoint.
JM Furniture Plus LTD
JM Furniture Plus is a family-run furniture business based in Victoria, BC, offering a curated selection of high-quality imported and antique furniture at accessible prices.
I partnered with JM Furniture Plus to modernize their digital presence through a custom Squarespace website designed to showcase their inventory, highlight new and vintage pieces, and encourage appointment bookings for their home showroom. The site was built with ease of use in mind, allowing customers to browse collections online while supporting in-person sales.
The website is currently in pre-launch, with full functionality, SEO optimization, and scalable content structure prepared to support the business’s growth and local visibility across Victoria and Vancouver Island.
Wedding Website Design & RSVP Portal
I designed a custom wedding website for a newly engaged couple in Windsor, Ontario, created as a clean, mobile-first hub for a full wedding weekend at Trillium Resort & Spa (Port Sydney, ON).
The site was structured to make guest planning effortless—allowing attendees to RSVP, view the full itinerary, confirm accommodations and travel details, review dress codes and FAQs, access maps and directions, and contribute to a honeymoon fund in place of a traditional registry.
I handled the information architecture, guest-friendly copy, and visual design system to ensure everything feels intuitive, elegant, and easy to update—giving the couple a seamless digital experience that supports both logistics and storytelling.
South Swell Surf Co.
South Swell Surf Co. is a soon-to-launch surf and lifestyle brand concept inspired by Vancouver Island’s rugged coastline and laid-back West Coast culture. Designed as a modern take on 1970s surf nostalgia, the brand reflects the spirit of local surf towns like Jordan River and Shirley, BC.
I developed the brand identity from the ground up—creating the logo system, colour palette, and visual assets to support a future surf school and gear rental business. Earthy tones, retro typography, and textured design elements were used to emphasize sustainability, community, and classic coastal living, while keeping the brand flexible for digital, print, and merch applications.
Love's Legacy
Love’s Legacy is a Victoria, BC–based storytelling brand dedicated to preserving couples’ love stories through photography, books, and bespoke documentation. I partnered with Love’s Legacy to build a cohesive brand foundation and digital presence that reflects the emotional depth and timeless nature of their work.
My role included developing their brand strategy and messaging, creating a comprehensive Brand Style Guide, designing the logo and custom illustrations, and producing supporting materials such as business cards and trade show signage. I also led the design and development of their custom website, ensuring visual consistency across all brand touchpoints.
Website maintenance is not managed by me.
Ready to Get Started?
Let’s simplify this —I’ll send a free quote & outline, you approve, we build.